Privacy Policy
Last updated: December 8, 2024
This Privacy Policy describes how HotFarm (“the Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services or make a purchase from hot-farm.myshopify.com ("Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms and conditions, and protect the Services, our rights, and the rights of our users or others.
What personal information do we collect?
The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be linked to you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information you send to us directly through our Services may include:
- Contact details including your name, address, phone number and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes
- Customer support information including information you choose to include in your communications with us, such as when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing the relevant features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services ("Usage data"). To do this, we may use cookies, pixels and similar technologies ("cookies")."Usage Data" may include information about how you access and use our Site and your profile, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information we receive from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processing organizations that collect payment information (e.g., bank account information, credit or debit card information, billing address) to process your payment for the purpose of fulfilling your orders and providing the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information through online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below – Third-party websites and links.
How we use your personal information
- Provision of products and services. We use your personal information to provide you with the “Services”, to perform our contract with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for delivery, facilitate any returns and exchanges and other features and functionalities related to your account.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal information to better personalize the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 para. 1 lit. f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone. If you believe that your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Art. 6 para. 1 lit. f) GDPR.
- Communicating with you and improving the Services. We use your personal information to provide you with customer support and to improve our “Services”. This is in our legitimate interests to respond to you, to provide you with effective services and to maintain our business relationship with you pursuant to Art. 6 Para. 1 Letter f) GDPR.
"Cookies"
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with providing our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to provide and improve our Site and our Services (including remembering your actions and preferences), perform analytics, and better understand how users interact with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better personalize services, products, and advertisements on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject them through your browser controls. Please note that removing or blocking cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to malfunction or become unavailable. In addition, blocking cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract performance, legal purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
- With suppliers or other third parties who perform services on our behalf (e.g., information technology management, payment processing, data analysis, customer support, cloud storage, fulfillment and delivery).
- With business and marketing partners to provide services and advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you indicate, request or otherwise agree to us disclosing certain information to third parties, such as to send you products, or through your use of social media widgets or login integrations – with your consent.
- With our subsidiaries or otherwise within our corporate group in our legitimate interest in running a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms and conditions, and to protect the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information to users for the purposes set out above in "How we collect and use your personal information" and "How We Disclose Personal Information":
| Category | Recipient categories |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of profiling you.
With your consent, we share personal information for the purposes of engaging in advertising and marketing activities as follows.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on such sites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to its use by us or by the third party. Our inclusion of such links does not, in itself, imply endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.
Children's data
The Services are not intended for use by children and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request that it be deleted.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals who are under the age of 16.
Security and storage of your information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, the information you send us may not be secure in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your profile, to provide the Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may deny your request as permitted by law.
- Right to access/knowledge: You may have the right to request access to the personal information we hold about you, including details relating to the ways in which we use and share your information.
- Right to erasure: You may have the right to request that we delete the personal information we hold about you.
- Right to rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
- Right to opt out of selling or sharing or targeted advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of processing your personal information for purposes considered “targeted advertising” as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference flag enabled, depending on your location, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information about the device and browser you use to visit the Site.
- Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
- Manage communication preferences: We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your profile or orders you have placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact details set out below.
We will not discriminate against you for exercising your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require that representative to provide evidence that you have authorized them to act on your behalf, and you may be required to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have any complaints about the way we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal data outside the country in which you reside. Your personal information is also processed by employees and third-party service providers and partners in those countries.
If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts issued by the relevant UK competent authority, as applicable, unless the transfer is to a country which has been found to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@hotfarm.eu
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.